The real estate industry continues to evolve rapidly in 2024, with technology, automation, and outsourcing playing bigger roles than ever before. As markets in the US and Canada shift, agents and brokerages that embrace these changes are gaining a competitive edge.

Let’s break down the most important updates shaping the industry this year—and how realtors can adapt.

Key Industry Trends

1. AI & Automation in Client Interactions

More CRMs are integrating AI chatbots and lead scoring tools, helping agents prioritize leads and automate initial outreach. Smart use of tools like ChatGPT, Jasper, and AI-powered CRM automations is becoming common in top-producing teams.

What It Means for Realtors: Your VA should be trained in how to interpret AI-powered reports, craft AI-augmented messages, and keep your lead funnel full and warm.

2. Virtual Assistants Are Now a Strategic Must-Have

No longer seen as just admin support, VAs are becoming integrated team members. They now handle:

• Transaction coordination
• Client follow-ups
• Social media strategy
• Even preliminary CMA research

Peer BPO Insight: Our VAs are trained to support modern agent workflows, including CRM automation, lead engagement, and appointment prep.

3. Video and Short-Form Content Are Taking Over

Instagram Reels, TikToks, and YouTube Shorts are now a critical part of real estate marketing. Agents who use video content to showcase properties and build their brand are seeing more engagement and conversions.

Pro Tip: Don’t have time to film/edit content? Outsource it. PeerBPO’s creative VAs help script, edit, and schedule your short-form videos for maximum reach.

4. Data-Driven Real Estate Decisions

Agents are now using analytics to guide everything from listing prices to social media strategy. Whether it’s email open rates, showing feedback, or ad performance, those who track and adjust win more.

Our Support: Our team provides monthly marketing and task reports, keeping your business metrics-driven and agile.

Final Thoughts

2025 is not the year to operate alone or rely solely on traditional methods. With tightening markets and rising competition, the smartest realtors are turning to tech-savvy teams like Peer BPO to gain time, scale operations and grow profitably.